Jobid=628439908891829185 (0.0318)
Senior Director – Marketing, Global Talent Engagement CRMSummary: Architect, scale, and govern Randstad’s global automated talent lifecycle strategy to bridge complex marketing technology infrastructure with local market execution, driving high‑risk talent acquisition worldwide.LocationHybrid/remote within central European time zones (CET). Candidates must be eligible to work from the Netherlands or a CET country.Role OverviewThis is a senior strategy, digital transformation, and team‑building role focused on designing global blueprints, managing enterprise partnerships (Salesforce, Accenture), and leading a cross‑functional ecosystem. It is not a content creation or day‑to‑day campaign execution role; execution is handled by an advanced centralized delivery hub (GCC) and local operational squads.ResponsibilitiesArchitect and scale the global blueprint for automated talent engagement across the entire lifecycle—from attraction to continuous nurture and redeployment.Lead the talent engagement core by establishing and championing a center of excellence (CoE) consisting of global marketing leaders to drive CRM innovation, AI‑driven workflows, and hyper‑personalized engagement.Own global partner strategies with tier‑1 enterprise platforms and systems integrators, including Salesforce and Accenture.Bridge marketing IT delivery by partnering with global IT and product departments to translate strategic engagement visions into robust technical requirements.Manage operational excellence of a high‑performing hub within the GCC (Hyderabad and Budapest), leading a team of marketing automation specialists.Drive database monetization and utilization globally, establishing automated engagement and retention targets across the top 10 operating companies.QualificationsCRM leadership: proven experience creating global strategies for talent engagement and marketing automation within complex enterprise infrastructures.Matrix stakeholder management: exceptional ability to act as an internal consultant for executive stakeholders across global marketing, product, business directors, and global finance.Data analytics mastery: analytical mindset capable of engineering CRM performance frameworks and collaborating with IT to deploy advanced analytics dashboards.Global collaboration: experience leading cross‑functional setups across diverse, offshore teams (e.g., India, Hungary).What’s In It For YouOur comprehensive employment package includes:Competitive salary plus a flexible benefit budget, attractive bonus scheme, and share purchase plan.Flexible/hybrid working arrangements, option for sabbatical leave or additional holidays, and attractive mobility arrangements.Generous home‑office setup budget and net internet allowance.Paid volunteering leave to give back to local communities.ApplicationTo discuss this role, contact our recruitment business partner at br#J-18808-Ljbffr
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