BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
Under the direction of the Country Manager Netherlands, the Candidate will have Product Management responsibilities, as well as some Commercial Operations ownership in specific areas based on business need and launch evolution.
The Candidate will play a key role in ensuring patient access to BeiGene products by developing and executing marketing strategies, working closely with the local team (Country Managers and field teams), as well as Commercial teams across Sub Region Europe (SRE) and other regions.
The (Senior) Product Manager is able to translate the international/European strategy into operational tactics and assets (marketing, promotional and disease awareness/education initiatives) to support Dutch market to achieve its targets. The Candidate contributes to developing and implementing the go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.
Essential Functions of the job:
Drive the development of the Zanubrutinib (Brukinsa®) and Tislelizumab (Tevimbra®) marketing strategy and lead the tactical execution, including omnichannel marketing activities
Contribute to national brand plans, and provide input on marketing tactics at national level in alignment with international brand plan
Partner with Country Manager in the development and execution of marketing pre-launch and launch activities
Work with agencies, Country Manager, Commercial Lead, Sales teams and external stakeholders to design and develop customer-centric promotional tools/materials or carry out local adaptations for asset from Global/International or other countries, owning the development process from beginning to end
Identify agencies/vendors/technologies/tools that can benefit the execution of tactics
Participate in and support local country team in preparing BeiGene presence at national and international congresses, scientific meetings, symposia and workshops
In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operations and Business Analytics etc.) generate relevant Market Insights (Market Research, Commercial Ad-boards etc.) that help develop targeted tactics and show impact of implemented tools
Contribute to Commercial Operations activities such as (but not limited to) launch readiness tracking, Business Review preparation, Customer Relationship Management system implementation and roll-out
Plan and run regular trainings and updates for Strategic Account Managers (SAMs), partnering with Medical Affairs and Learning & Development
Own and manage the Marketing budget for the Netherlands; own project management (contracts, invoicing, communication) for commercial activities and projects together with admin support
Ensure regular tracking and clear, meaningful reporting of relevant KPIs and overall performance of key BeiGene initiatives, as well as market changes/competitor activities which are relevant to strategy implementation and development
Apply a continuous improvement mindset to ensure solutions and improvements are rapidly identified to optimize launch and improve patient access
Drive business decisions whereby patient care is at the center of the business conduct
Operate in line with BeiGene’s Code of Conduct and relevant policies for commercial and promotional activities to maintain the highest standards of patients focused ethical conduct
Qualifications:
Bachelors’ degree in life sciences or healthcare discipline preferred.
7+ years of professional experience in the healthcare sector with 5+ years’ commercial marketing experience in pharmaceutical or biotech. Launch experience in Marketing, Product Management, Sales teams strongly preferred. Previous experience and knowledge of hemato-oncology and the field of lymphomas are an asset; solid tumor experience is also an advantage.
Local Dutch experience is essential
Demonstrated success in a small but fast growing, entrepreneurial commercial environment
Self-driven, highly motivated, solution-oriented and a positive attitude
Exceptional communication and thought leadership
Demonstrated ability to influence without direct authority and to develop and maintain strong partnerships working in cross-functional teams across geographies
Turns creative ideas into original solutions. Produces new or different approaches in current situations and enables creativity in others
Computer Skills: Proficiency in all MS-Office applications
Other Qualifications: Fluency in both verbal and written Dutch and English. French would be an advantage as well.
Travel: According to business need
BeiGene Global Competencies
When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
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